First of all, kudos to the ATA and to the city of San Jose for hosting the International Meeting and Exposition this year for a job well done.
Who wouldn’t enjoy the city, what we saw of it anyway! And those of us who are desert-dwellers appreciated the crisp temperatures.
The smaller showroom floor wasn’t noticeable, despite a 20% increase in the number of vendors and organizations participating in the Expo Hall. We were very pleased that so many visitors stopped by our two-story booth to learn about our new products and services and to attend the three presentations in the booth’s theater. Meanwhile, the San Jose Convention Center provided adequate space for all of the educational programs and presentations.
One of the genuine surprises at the show was in our booth. The Applied Research Associations New Zealand, or ARANZ, folks demonstrated their Silhouette Product Suite for advanced wound assessment and management. In case you missed it, the SilhouetteStar is a small, handheld camera, about the size of a baseball with a third of it missing. Around the perimeter of the camera lens are three lasers. You aim the lasers at a wound and snap a freeze frame image when all three intersect. The camera connects to a computer via USB and does not require batteries. It gets its power from the computer.
SilhouetteConnect is the software application that processes images from the camera. With it, you can measure the area, depth, volume and perimeter of wounds. The images are saved in a database that contains a lot of patient wound information, including a reporting system that displays the healing progression on a chart. Pretty clever, especially when used with an HP Touchscreen monitor.
Of course people were really impressed with our products as well. Naturally, the TotalExamHD™ camera attracted a lot of people. And they were treated to its images displayed in CapSure® 2, the more advanced version of GlobalMed’s image automation software that handles both HD and SD imagery. A few steps away, we showed how easily CONi™ Services saves the images to CONiPACS, a HIPAA-compliant PACS and then makes the images available to a physician for secure viewing on an iPad, Android tablet, laptop or desktop computer outside a hospital’s network.
Two other telemedicine “stations” generated a lot of interest: the brand new FirstExam™ Mobile Telemedicine Station and TES™, the Transportable Examination Station. People came away from both with an appreciation of the design and workmanship of these two products. The FirstExam features lockable bins for peripherals whose cords are on retractable reels and out of sight. And the work surface folds over and locks to secure the HP laptop. TES is a carry-on size case containing an HP Elite notebook computer loaded with CapSure, a TotalExam™2 Examination Camera, a stethoscope, USB Otoscope and a ClearProbe ultrasound probe.
Dr. Hamilton Schwartz from Cincinnati Children’s Hospital presented his paper on a mobile telemedicine solution for emergency medical transport of patients. This was funded by a grant and by his hospital to assess the efficacy of the TransportAV system by GlobalMed, which he couldn’t mention by name, but he had praise for both the product and our company for being easy to work with. He said that during the brief period the TransportAV system was in use, there were 12 patients whose outcomes were definitely helped by the system.
But what most ATA2012 attendees will remember was the very entertaining conversation between ATA President Dr. Bernard Harris and Steve Wozniak, co-founder of the Apple which GlobalMed sponsored. True, “the Woz” has had little to do directly with telemedicine, but as Dr. Harris, ATA CEO Jonathan Linkous and GlobalMed Managing Director Joel E. Barthelemy said in different ways, he has had a tremendous impact on the technology physicians use to treat their patients. Joel described the impact Wozniak had on GlobalMed Director of Research and Development Mike Harris and him. Both were early adopters of the Apple 2 personal computger. That led up to Joel’s presentation of the first GlobalMed Impact Award to Wozniak. Steve Jobs was the Apple marketing genius, but without Wozniak there would have been no iPod, iPad or iPhone.
One of the funny stories Wozniak told concerned a practical joke he played in college. TV reception in a college dorm was sketchy. Those of us over 50 remember using aluminum foil on rabbit ear antennas to try to improve the picture. Wozniak built this system that would take a clear TV signal and make it unviewable and he could control it remotely. When someone turned on the TV, he would make it so that the picture was nothing but “snow.” At first, he would make it clear up when someone put his hand on the TV set. When the person removed his hand, he would make it go back to “snow.” Naturally, the guy touching the TV set had to stand in place (or so he thought) for everyone to see the TV. Eventually, Wozniak would make people adopt strange positions in order to get a clear signal. The high point of the spoof was when he had one person standing on one leg with his arms in the air just to watch TV.